![http://www.buzzfeed.com/h2/fbsp/bacardi/cocktails-that-have-unexpected-histories Click the link to check out what Bacardi did as a BuzzFeed partner. It’s in line with their current ad campaign & commercials that tell the story of the […]](http://bartender.fallonhotdish.com/files/2013/07/enhanced-buzz-24875-1373560532-4-600x250.jpeg "Bacardi Partners With BuzzFeed for a List of The History of Cocktails")
![via Minneapolis Egotist Hornito’s Tequila wanted to raise brand awareness and drive home their brand promise that they’re liquor is “Not Just Any Tequila.” In the spot, the agency La Comunidad Miami highlighted […]](http://bartender.fallonhotdish.com/files/2013/07/Screen-Shot-2013-07-18-at-12.56.36-PM-640x250.png "Choose your tequila carefully, or else.")
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![Would you be willing to abandon your flight plans to take a free trip to a mysterious location? For most travelers, the answer seems to be no. In its latest […]](http://bartender.fallonhotdish.com/files/2013/07/Screen-Shot-2013-07-25-at-9.42.27-AM-640x250.png "Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location")
Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location
Would you be willing to abandon your flight plans to take a free trip to a mysterious location? For most travelers, the answer seems to be no. In its latest […]
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![(Photo: AP Photo/Anheuser-Busch InBev) By Evann Gastaldo, Newser Staff12p.m. EST March 4, 2013 Anheuser-Busch is having a bit of fun with the class-action lawsuits accusing it of watering down its […]](http://bartender.fallonhotdish.com/files/2013/03/Screen-Shot-2013-03-05-at-2.37.15-PM-115x115.png "Anheuser-Busch mocks alcohol content claims")
Anheuser-Busch mocks alcohol content claims
Posted on March 5, 2013 | No Comments(Photo: AP Photo/Anheuser-Busch InBev) By Evann Gastaldo, Newser Staff12p.m. EST March 4, 2013 Anheuser-Busch is having a bit of fun with the class-action lawsuits accusing it of watering down its […] -
Jack Daniels Newest Spot
Posted on March 5, 2013 | No CommentsSee Jack Daniel’s newest spot “Legend”: “From Sinatra to country, rock, punk and metal, one name has been there through it all.” -
![DigiDay notes: Last week bourbon brand Maker’s Mark announced that it would be reducing the alcohol content of its bourbon from 90 proof to 84 proof because of supply constraints […]](http://bartender.fallonhotdish.com/files/2013/02/mm-115x115.gif "Maker’s Mark’s Nifty Footwork")
Maker’s Mark’s Nifty Footwork
Posted on February 22, 2013 | No CommentsDigiDay notes: Last week bourbon brand Maker’s Mark announced that it would be reducing the alcohol content of its bourbon from 90 proof to 84 proof because of supply constraints […] -
![AdWeek notes: For ad agencies looking to seem a little more entrepreneurial, it’s almost too obvious—build a booze brand from scratch. But next month, Crispin Porter + Bogusky is unveiling its […]](http://bartender.fallonhotdish.com/files/2013/02/tt-bourbon-pilar-hed-2013-115x115.jpg "Shops Concoct Their Own High-End Hooch Crispin readies Papa’s Pilar, its second offering")
Shops Concoct Their Own High-End Hooch Crispin readies Papa’s Pilar, its second offering
Posted on February 21, 2013 | No CommentsAdWeek notes: For ad agencies looking to seem a little more entrepreneurial, it’s almost too obvious—build a booze brand from scratch. But next month, Crispin Porter + Bogusky is unveiling its […] -
![ABC News notes: After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. The […]](http://bartender.fallonhotdish.com/files/2013/02/Screen-shot-2013-02-17-at-12.02.11-PM-115x67.png "Maker’s Mark ‘Never mind’, Alcohol Content Unaffected, Announced on Twitter")
Maker’s Mark ‘Never mind’, Alcohol Content Unaffected, Announced on Twitter
Posted on February 17, 2013 | No CommentsABC News notes: After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. The […] -
![Digiday notes: We all know how hard it is to get Valentine’s Day dinner reservations at good restaurants — and if you’ve waited until the last minute, forget about it. […]](http://bartender.fallonhotdish.com/files/2013/02/730469450-115x115.png "Heineken Helped Lazy Dudes on Valentines Day")
Heineken Helped Lazy Dudes on Valentines Day
Posted on February 17, 2013 | No CommentsDigiday notes: We all know how hard it is to get Valentine’s Day dinner reservations at good restaurants — and if you’ve waited until the last minute, forget about it. […] -
![Being “realtime” responsive was a huge trend at this year’s “big game”… but who knew that there is such a thing as being “too responsive”? Take it from Coke, as […]](http://bartender.fallonhotdish.com/files/2013/02/coke-command-central-super-bowl-2013-2-115x115.jpeg "Why Coke Went Dark On Twitter For Nearly Two Hours During the Super Bowl")
Why Coke Went Dark On Twitter For Nearly Two Hours During the Super Bowl
Posted on February 15, 2013 | No CommentsBeing “realtime” responsive was a huge trend at this year’s “big game”… but who knew that there is such a thing as being “too responsive”? Take it from Coke, as […] -
![Finding a unique way to talk about Valentine’s Day in social can be tough, especially for beer brands who typically have audiences that are made up of more men than […]](http://bartender.fallonhotdish.com/files/2013/02/Screen-Shot-2013-02-15-at-9.44.07-AM-115x115.png "Heineken Offering Valentine’s Day Restaurant Reservations Via Twitter")
Heineken Offering Valentine’s Day Restaurant Reservations Via Twitter
Posted on February 15, 2013 | No CommentsFinding a unique way to talk about Valentine’s Day in social can be tough, especially for beer brands who typically have audiences that are made up of more men than […] -
![JOHN SOMMERS II / BLOOMBERG / GETTY IMAGES Fans of Maker’s Mark whiskey have a message for the company that has brought them their favorite bourbon in trademark red-wax-sealed bottles […]](http://bartender.fallonhotdish.com/files/2013/02/wp108028340-115x115.jpeg "Maker’s Mark Waters Down Its Whiskey, and Anger Rises")
Maker’s Mark Waters Down Its Whiskey, and Anger Rises
Posted on February 13, 2013 | No CommentsJOHN SOMMERS II / BLOOMBERG / GETTY IMAGES Fans of Maker’s Mark whiskey have a message for the company that has brought them their favorite bourbon in trademark red-wax-sealed bottles […] -
![Vine, recently acquired by Twitter, is a new visual-social application that is quickly becoming the talk of social media mavens & users alike. Vine is topping free charts at the […]](http://bartender.fallonhotdish.com/files/2013/02/Screen-Shot-2013-02-07-at-12.17.32-PM-115x115.png "Malibu & Bacardi UK Pioneer on Vine")
Malibu & Bacardi UK Pioneer on Vine
Posted on February 7, 2013 | No CommentsVine, recently acquired by Twitter, is a new visual-social application that is quickly becoming the talk of social media mavens & users alike. Vine is topping free charts at the […]