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Spirits Archive
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Choose your tequila carefully, or else.
Posted on July 18, 2013 | No Commentsvia Minneapolis Egotist Hornito’s Tequila wanted to raise brand awareness and drive home their brand promise that they’re liquor is “Not Just Any Tequila.” In the spot, the agency La Comunidad Miami highlighted […] -
Malibu mixes mobile, social to fuel summer campaign.
Posted on July 9, 2013 | No Comments*Felicia’s commentary– this is an interesting case for mobile and social in regards to spirits brands. The moral of the story is… be succinct, and don’t give the user too […] -
Jack Daniels Newest Spot
Posted on March 5, 2013 | No CommentsSee Jack Daniel’s newest spot “Legend”: “From Sinatra to country, rock, punk and metal, one name has been there through it all.” -
Shops Concoct Their Own High-End Hooch Crispin readies Papa’s Pilar, its second offering
Posted on February 21, 2013 | No CommentsAdWeek notes: For ad agencies looking to seem a little more entrepreneurial, it’s almost too obvious—build a booze brand from scratch. But next month, Crispin Porter + Bogusky is unveiling its […] -
Maker’s Mark Waters Down Its Whiskey, and Anger Rises
Posted on February 13, 2013 | No CommentsJOHN SOMMERS II / BLOOMBERG / GETTY IMAGES Fans of Maker’s Mark whiskey have a message for the company that has brought them their favorite bourbon in trademark red-wax-sealed bottles […]