-
Featured Posts
Tags
Authors
- Blog Administrator (47)
- Felicia Johnson (16)
- Rocky Novak
- Lisa Hashbarger
- Marty Wetherall
- Erin Simle
- dan swenson
- Alison Beattie
- Thom Beckel
- Sarah Crist
Spirits Archive
-
![http://www.buzzfeed.com/h2/fbsp/bacardi/cocktails-that-have-unexpected-histories Click the link to check out what Bacardi did as a BuzzFeed partner. It’s in line with their current ad campaign & commercials that tell the story of the […]](http://bartender.fallonhotdish.com/files/2013/07/enhanced-buzz-24875-1373560532-4-115x115.jpeg "Bacardi Partners With BuzzFeed for a List of The History of Cocktails")
Bacardi Partners With BuzzFeed for a List of The History of Cocktails
Posted on July 18, 2013 | No Commentshttp://www.buzzfeed.com/h2/fbsp/bacardi/cocktails-that-have-unexpected-histories Click the link to check out what Bacardi did as a BuzzFeed partner. It’s in line with their current ad campaign & commercials that tell the story of the […] -
![via Minneapolis Egotist Hornito’s Tequila wanted to raise brand awareness and drive home their brand promise that they’re liquor is “Not Just Any Tequila.” In the spot, the agency La Comunidad Miami highlighted […]](http://bartender.fallonhotdish.com/files/2013/07/Screen-Shot-2013-07-18-at-12.56.36-PM-115x115.png "Choose your tequila carefully, or else.")
Choose your tequila carefully, or else.
Posted on July 18, 2013 | No Commentsvia Minneapolis Egotist Hornito’s Tequila wanted to raise brand awareness and drive home their brand promise that they’re liquor is “Not Just Any Tequila.” In the spot, the agency La Comunidad Miami highlighted […] -
![*Felicia’s commentary– this is an interesting case for mobile and social in regards to spirits brands. The moral of the story is… be succinct, and don’t give the user too […]](http://bartender.fallonhotdish.com/files/2013/07/17681-115x115.jpg "Malibu mixes mobile, social to fuel summer campaign.")
Malibu mixes mobile, social to fuel summer campaign.
Posted on July 9, 2013 | No Comments*Felicia’s commentary– this is an interesting case for mobile and social in regards to spirits brands. The moral of the story is… be succinct, and don’t give the user too […] -
![BY: LYDIA DISHMAN Launched at SXSWi, “Mixhibit” is the latest social filmmaking tool for people looking to remember the good times. Smirnoff Vodka wants to make you the star of your […]](http://bartender.fallonhotdish.com/files/2013/03/Screen-Shot-2013-03-18-at-2.30.19-PM-115x115.png "Smirnoff Vodka’s “Mixhibit” App Mixes Social Utility w/ Branding")
Smirnoff Vodka’s “Mixhibit” App Mixes Social Utility w/ Branding
Posted on March 18, 2013 | No CommentsBY: LYDIA DISHMAN Launched at SXSWi, “Mixhibit” is the latest social filmmaking tool for people looking to remember the good times. Smirnoff Vodka wants to make you the star of your […] -
Jack Daniels Newest Spot
Posted on March 5, 2013 | No CommentsSee Jack Daniel’s newest spot “Legend”: “From Sinatra to country, rock, punk and metal, one name has been there through it all.” -
![AdWeek notes: For ad agencies looking to seem a little more entrepreneurial, it’s almost too obvious—build a booze brand from scratch. But next month, Crispin Porter + Bogusky is unveiling its […]](http://bartender.fallonhotdish.com/files/2013/02/tt-bourbon-pilar-hed-2013-115x115.jpg "Shops Concoct Their Own High-End Hooch Crispin readies Papa’s Pilar, its second offering")
Shops Concoct Their Own High-End Hooch Crispin readies Papa’s Pilar, its second offering
Posted on February 21, 2013 | No CommentsAdWeek notes: For ad agencies looking to seem a little more entrepreneurial, it’s almost too obvious—build a booze brand from scratch. But next month, Crispin Porter + Bogusky is unveiling its […] -
![JOHN SOMMERS II / BLOOMBERG / GETTY IMAGES Fans of Maker’s Mark whiskey have a message for the company that has brought them their favorite bourbon in trademark red-wax-sealed bottles […]](http://bartender.fallonhotdish.com/files/2013/02/wp108028340-115x115.jpeg "Maker’s Mark Waters Down Its Whiskey, and Anger Rises")
Maker’s Mark Waters Down Its Whiskey, and Anger Rises
Posted on February 13, 2013 | No CommentsJOHN SOMMERS II / BLOOMBERG / GETTY IMAGES Fans of Maker’s Mark whiskey have a message for the company that has brought them their favorite bourbon in trademark red-wax-sealed bottles […] -
![Vine, recently acquired by Twitter, is a new visual-social application that is quickly becoming the talk of social media mavens & users alike. Vine is topping free charts at the […]](http://bartender.fallonhotdish.com/files/2013/02/Screen-Shot-2013-02-07-at-12.17.32-PM-115x115.png "Malibu & Bacardi UK Pioneer on Vine")
Malibu & Bacardi UK Pioneer on Vine
Posted on February 7, 2013 | No CommentsVine, recently acquired by Twitter, is a new visual-social application that is quickly becoming the talk of social media mavens & users alike. Vine is topping free charts at the […] -
![In order to promote their black spiced rum, Kraken has been doing some digital pushes with YouTube videos and a microsite. Although they seem to be pushing to do more […]](http://bartender.fallonhotdish.com/files/2013/01/Screen-Shot-2013-01-28-at-1.40.28-PM-115x115.png "Kraken Rum… ‘Dead As We Know It?’")
Kraken Rum… ‘Dead As We Know It?’
Posted on January 28, 2013 | No CommentsIn order to promote their black spiced rum, Kraken has been doing some digital pushes with YouTube videos and a microsite. Although they seem to be pushing to do more […] -
![Digiday notes: All brands are trying to find their own ways in social media. For those in regulated industries, however, it can be a tougher journey. Take the alcohol industry, […]](http://bartender.fallonhotdish.com/files/2013/01/imgres1-115x115.jpeg "Jack Daniel’s Social Challenges")
Jack Daniel’s Social Challenges
Posted on January 24, 2013 | No CommentsDigiday notes: All brands are trying to find their own ways in social media. For those in regulated industries, however, it can be a tougher journey. Take the alcohol industry, […]