-
Featured Posts
Tags
Authors
- Blog Administrator (47)
- Felicia Johnson (16)
- Rocky Novak
- Lisa Hashbarger
- Marty Wetherall
- Erin Simle
- dan swenson
- Alison Beattie
- Thom Beckel
- Sarah Crist
Inspire Archive
-
Shops Concoct Their Own High-End Hooch Crispin readies Papa’s Pilar, its second offering
Posted on February 21, 2013 | No CommentsAdWeek notes: For ad agencies looking to seem a little more entrepreneurial, it’s almost too obvious—build a booze brand from scratch. But next month, Crispin Porter + Bogusky is unveiling its […] -
Johnnie Walker drives gift purchases via Porsche Design partnership
Posted on November 8, 2012 | No CommentsLuxDaily notes: Targeting affluent holiday gift-buyers, spirits brand Johnnie Walker and Porsche Design Studio are partnering to market a collection of products that includes limited-edition bottles and made-to-order bars for […] -
Perrier YouTube Campaign REVISITED
Posted on August 16, 2012 | No CommentsWe noted Perrier’s Le Club endeavor before…the idea: the more people watch, “the hotter the party” in the YouTube video. Le Club Perrier made the first video in which the […] -
Neu/Trends: Bespoke Beverages
Posted on February 11, 2012 | No CommentsIncreasingly, thirsty consumers can customize their drinks of choice TrendCentral notes: In our crowdsourced culture, Gen Ys are accustomed to giving their opinion and seeing it recognized. As such, the trend toward customization […] -
Jack Daniels “As American As…”
Posted on July 20, 2011 | No CommentsAdWeek notes: In today’s world of virtual friends and music clouds, plenty of brands—particularly rugged American ones—are finding success in pushing back and emphasizing the tangible and the authentic. Often there’s a […]