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Inspire Archive
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![DigiDay notes: Last week bourbon brand Maker’s Mark announced that it would be reducing the alcohol content of its bourbon from 90 proof to 84 proof because of supply constraints […]](http://bartender.fallonhotdish.com/files/2013/02/mm-115x115.gif "Maker’s Mark’s Nifty Footwork")
Maker’s Mark’s Nifty Footwork
Posted on February 22, 2013 | No CommentsDigiDay notes: Last week bourbon brand Maker’s Mark announced that it would be reducing the alcohol content of its bourbon from 90 proof to 84 proof because of supply constraints […] -
![AdWeek notes: For ad agencies looking to seem a little more entrepreneurial, it’s almost too obvious—build a booze brand from scratch. But next month, Crispin Porter + Bogusky is unveiling its […]](http://bartender.fallonhotdish.com/files/2013/02/tt-bourbon-pilar-hed-2013-115x115.jpg "Shops Concoct Their Own High-End Hooch Crispin readies Papa’s Pilar, its second offering")
Shops Concoct Their Own High-End Hooch Crispin readies Papa’s Pilar, its second offering
Posted on February 21, 2013 | No CommentsAdWeek notes: For ad agencies looking to seem a little more entrepreneurial, it’s almost too obvious—build a booze brand from scratch. But next month, Crispin Porter + Bogusky is unveiling its […] -
![Digiday notes: We all know how hard it is to get Valentine’s Day dinner reservations at good restaurants — and if you’ve waited until the last minute, forget about it. […]](http://bartender.fallonhotdish.com/files/2013/02/730469450-115x115.png "Heineken Helped Lazy Dudes on Valentines Day")
Heineken Helped Lazy Dudes on Valentines Day
Posted on February 17, 2013 | No CommentsDigiday notes: We all know how hard it is to get Valentine’s Day dinner reservations at good restaurants — and if you’ve waited until the last minute, forget about it. […] -
![HuffPo notes: First there was the HAPIfork, a smart fork that tells users when they may be overeating. Now, alcohol drinkers have their own resource that tracks when they may have […]](http://bartender.fallonhotdish.com/files/2013/01/393309657_200-115x115.jpg "LED Ice Cubes Detect Alcohol, Tell You When To Stop Drinking [VIDEO]")
LED Ice Cubes Detect Alcohol, Tell You When To Stop Drinking [VIDEO]
Posted on January 13, 2013 | No CommentsHuffPo notes: First there was the HAPIfork, a smart fork that tells users when they may be overeating. Now, alcohol drinkers have their own resource that tracks when they may have […] -
![LuxDaily notes: Targeting affluent holiday gift-buyers, spirits brand Johnnie Walker and Porsche Design Studio are partnering to market a collection of products that includes limited-edition bottles and made-to-order bars for […]](http://bartender.fallonhotdish.com/files/2012/11/Johnnie-Porsche-bottle-185-115x115.jpeg "Johnnie Walker drives gift purchases via Porsche Design partnership")
Johnnie Walker drives gift purchases via Porsche Design partnership
Posted on November 8, 2012 | No CommentsLuxDaily notes: Targeting affluent holiday gift-buyers, spirits brand Johnnie Walker and Porsche Design Studio are partnering to market a collection of products that includes limited-edition bottles and made-to-order bars for […] -
![We noted Perrier’s Le Club endeavor before…the idea: the more people watch, “the hotter the party” in the YouTube video. Le Club Perrier made the first video in which the […]](http://bartender.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Perrier YouTube Campaign REVISITED")
Perrier YouTube Campaign REVISITED
Posted on August 16, 2012 | No CommentsWe noted Perrier’s Le Club endeavor before…the idea: the more people watch, “the hotter the party” in the YouTube video. Le Club Perrier made the first video in which the […] -
![Increasingly, thirsty consumers can customize their drinks of choice TrendCentral notes: In our crowdsourced culture, Gen Ys are accustomed to giving their opinion and seeing it recognized. As such, the trend toward customization […]](http://bartender.fallonhotdish.com/files/2012/02/2-10-12-WhiskyBlender-115x115.jpg "Neu/Trends: Bespoke Beverages")
Neu/Trends: Bespoke Beverages
Posted on February 11, 2012 | No CommentsIncreasingly, thirsty consumers can customize their drinks of choice TrendCentral notes: In our crowdsourced culture, Gen Ys are accustomed to giving their opinion and seeing it recognized. As such, the trend toward customization […] -
Jack Daniels “As American As…”
Posted on July 20, 2011 | No CommentsAdWeek notes: In today’s world of virtual friends and music clouds, plenty of brands—particularly rugged American ones—are finding success in pushing back and emphasizing the tangible and the authentic. Often there’s a […]