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Competitive Archive
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Shops Concoct Their Own High-End Hooch Crispin readies Papa’s Pilar, its second offering
Posted on February 21, 2013 | No CommentsAdWeek notes: For ad agencies looking to seem a little more entrepreneurial, it’s almost too obvious—build a booze brand from scratch. But next month, Crispin Porter + Bogusky is unveiling its […] -
Maker’s Mark ‘Never mind’, Alcohol Content Unaffected, Announced on Twitter
Posted on February 17, 2013 | No CommentsABC News notes: After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. The […] -
Maker’s Mark Waters Down Its Whiskey, and Anger Rises
Posted on February 13, 2013 | No CommentsJOHN SOMMERS II / BLOOMBERG / GETTY IMAGES Fans of Maker’s Mark whiskey have a message for the company that has brought them their favorite bourbon in trademark red-wax-sealed bottles […]