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About Author: Felicia Johnson
Posts by Felicia Johnson
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![Would you be willing to abandon your flight plans to take a free trip to a mysterious location? For most travelers, the answer seems to be no. In its latest […]](http://bartender.fallonhotdish.com/files/2013/07/Screen-Shot-2013-07-25-at-9.42.27-AM-115x115.png "Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location")
Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location
Posted on July 25, 2013 | No CommentsWould you be willing to abandon your flight plans to take a free trip to a mysterious location? For most travelers, the answer seems to be no. In its latest […] -
![http://www.buzzfeed.com/h2/fbsp/bacardi/cocktails-that-have-unexpected-histories Click the link to check out what Bacardi did as a BuzzFeed partner. It’s in line with their current ad campaign & commercials that tell the story of the […]](http://bartender.fallonhotdish.com/files/2013/07/enhanced-buzz-24875-1373560532-4-115x115.jpeg "Bacardi Partners With BuzzFeed for a List of The History of Cocktails")
Bacardi Partners With BuzzFeed for a List of The History of Cocktails
Posted on July 18, 2013 | No Commentshttp://www.buzzfeed.com/h2/fbsp/bacardi/cocktails-that-have-unexpected-histories Click the link to check out what Bacardi did as a BuzzFeed partner. It’s in line with their current ad campaign & commercials that tell the story of the […] -
![via Minneapolis Egotist Hornito’s Tequila wanted to raise brand awareness and drive home their brand promise that they’re liquor is “Not Just Any Tequila.” In the spot, the agency La Comunidad Miami highlighted […]](http://bartender.fallonhotdish.com/files/2013/07/Screen-Shot-2013-07-18-at-12.56.36-PM-115x115.png "Choose your tequila carefully, or else.")
Choose your tequila carefully, or else.
Posted on July 18, 2013 | No Commentsvia Minneapolis Egotist Hornito’s Tequila wanted to raise brand awareness and drive home their brand promise that they’re liquor is “Not Just Any Tequila.” In the spot, the agency La Comunidad Miami highlighted […] -
![At a Bar? Captain Morgan Suggests a Captain and Ginger By: John McDermott Published: July 16, 2013 Foursquare has started rolling out post check-in ads — ads served to users immediately […]](http://bartender.fallonhotdish.com/files/2013/07/Captain_morgan_foursquare_2-115x115.png "Captain Morgan Starts Targeting Ads At Foursquare Check-Ins")
Captain Morgan Starts Targeting Ads At Foursquare Check-Ins
Posted on July 17, 2013 | No CommentsAt a Bar? Captain Morgan Suggests a Captain and Ginger By: John McDermott Published: July 16, 2013 Foursquare has started rolling out post check-in ads — ads served to users immediately […] -
![*Felicia’s commentary– this is an interesting case for mobile and social in regards to spirits brands. The moral of the story is… be succinct, and don’t give the user too […]](http://bartender.fallonhotdish.com/files/2013/07/17681-115x115.jpg "Malibu mixes mobile, social to fuel summer campaign.")
Malibu mixes mobile, social to fuel summer campaign.
Posted on July 9, 2013 | No Comments*Felicia’s commentary– this is an interesting case for mobile and social in regards to spirits brands. The moral of the story is… be succinct, and don’t give the user too […] -
![Article from TechCrunch by John Biggs Tired of your friends texting on their phones while they should be getting schnockered? This clever hack is called the Offline Glass and it’s […]](http://bartender.fallonhotdish.com/files/2013/06/offline-glass-3-115x115.jpg "The Offline Glass Ensures You Talk, Not Text, at the Bar.")
The Offline Glass Ensures You Talk, Not Text, at the Bar.
Posted on June 18, 2013 | No CommentsArticle from TechCrunch by John Biggs Tired of your friends texting on their phones while they should be getting schnockered? This clever hack is called the Offline Glass and it’s […] -
![Pouring a craft beer shouldn’t be habit. It should be ritual. This sexy, yet overtly quirky, step-by-step video teaches bartenders how to pour the perfect Stella. Conversely, there is a […]](http://bartender.fallonhotdish.com/files/2013/04/Screen-Shot-2013-04-17-at-9.52.29-AM-115x115.png "Stella Artois Seeks the Perfect Pour in 9 Steps")
Stella Artois Seeks the Perfect Pour in 9 Steps
Posted on April 17, 2013 | No CommentsPouring a craft beer shouldn’t be habit. It should be ritual. This sexy, yet overtly quirky, step-by-step video teaches bartenders how to pour the perfect Stella. Conversely, there is a […] -
![By Donald Melanson posted Apr 10th, 2013 at 12:58 PM It’s not the first time Heineken has found itself at the intersection of beer and technology, but the Dutch brewer’s latest effort has resulted in a first of […]](http://bartender.fallonhotdish.com/files/2013/04/heineken-ignite-concept-imagines-a-future-of-interactive-led-la-115x115.jpeg "Heineken Ignite concept imagines a future of interactive, LED-laden beer bottles")
Heineken Ignite concept imagines a future of interactive, LED-laden beer bottles
Posted on April 15, 2013 | No CommentsBy Donald Melanson posted Apr 10th, 2013 at 12:58 PM It’s not the first time Heineken has found itself at the intersection of beer and technology, but the Dutch brewer’s latest effort has resulted in a first of […] -
![BY: LYDIA DISHMAN Launched at SXSWi, “Mixhibit” is the latest social filmmaking tool for people looking to remember the good times. Smirnoff Vodka wants to make you the star of your […]](http://bartender.fallonhotdish.com/files/2013/03/Screen-Shot-2013-03-18-at-2.30.19-PM-115x115.png "Smirnoff Vodka’s “Mixhibit” App Mixes Social Utility w/ Branding")
Smirnoff Vodka’s “Mixhibit” App Mixes Social Utility w/ Branding
Posted on March 18, 2013 | No CommentsBY: LYDIA DISHMAN Launched at SXSWi, “Mixhibit” is the latest social filmmaking tool for people looking to remember the good times. Smirnoff Vodka wants to make you the star of your […] -
![Brewers Use Packaging Updates in Latest Marketing Ploy By: E.J. Schultz Published: March 08, 2013 Heineken is putting something new in the hands of its Man of the World: an […]](http://bartender.fallonhotdish.com/files/2013/03/Screen-Shot-2013-03-08-at-7.54.06-AM-115x115.png "Why Your Heineken Bottle Now Has A Long Neck")
Why Your Heineken Bottle Now Has A Long Neck
Posted on March 8, 2013 | No CommentsBrewers Use Packaging Updates in Latest Marketing Ploy By: E.J. Schultz Published: March 08, 2013 Heineken is putting something new in the hands of its Man of the World: an […]