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About Author: Fallon
Posts by Fallon
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![DigiDay notes: Last week bourbon brand Maker’s Mark announced that it would be reducing the alcohol content of its bourbon from 90 proof to 84 proof because of supply constraints […]](http://bartender.fallonhotdish.com/files/2013/02/mm-115x115.gif "Maker’s Mark’s Nifty Footwork")
Maker’s Mark’s Nifty Footwork
Posted on February 22, 2013 | No CommentsDigiDay notes: Last week bourbon brand Maker’s Mark announced that it would be reducing the alcohol content of its bourbon from 90 proof to 84 proof because of supply constraints […] -
![AdWeek notes: For ad agencies looking to seem a little more entrepreneurial, it’s almost too obvious—build a booze brand from scratch. But next month, Crispin Porter + Bogusky is unveiling its […]](http://bartender.fallonhotdish.com/files/2013/02/tt-bourbon-pilar-hed-2013-115x115.jpg "Shops Concoct Their Own High-End Hooch Crispin readies Papa’s Pilar, its second offering")
Shops Concoct Their Own High-End Hooch Crispin readies Papa’s Pilar, its second offering
Posted on February 21, 2013 | No CommentsAdWeek notes: For ad agencies looking to seem a little more entrepreneurial, it’s almost too obvious—build a booze brand from scratch. But next month, Crispin Porter + Bogusky is unveiling its […] -
![ABC News notes: After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. The […]](http://bartender.fallonhotdish.com/files/2013/02/Screen-shot-2013-02-17-at-12.02.11-PM-115x67.png "Maker’s Mark ‘Never mind’, Alcohol Content Unaffected, Announced on Twitter")
Maker’s Mark ‘Never mind’, Alcohol Content Unaffected, Announced on Twitter
Posted on February 17, 2013 | No CommentsABC News notes: After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. The […] -
![Digiday notes: We all know how hard it is to get Valentine’s Day dinner reservations at good restaurants — and if you’ve waited until the last minute, forget about it. […]](http://bartender.fallonhotdish.com/files/2013/02/730469450-115x115.png "Heineken Helped Lazy Dudes on Valentines Day")
Heineken Helped Lazy Dudes on Valentines Day
Posted on February 17, 2013 | No CommentsDigiday notes: We all know how hard it is to get Valentine’s Day dinner reservations at good restaurants — and if you’ve waited until the last minute, forget about it. […] -
![JOHN SOMMERS II / BLOOMBERG / GETTY IMAGES Fans of Maker’s Mark whiskey have a message for the company that has brought them their favorite bourbon in trademark red-wax-sealed bottles […]](http://bartender.fallonhotdish.com/files/2013/02/wp108028340-115x115.jpeg "Maker’s Mark Waters Down Its Whiskey, and Anger Rises")
Maker’s Mark Waters Down Its Whiskey, and Anger Rises
Posted on February 13, 2013 | No CommentsJOHN SOMMERS II / BLOOMBERG / GETTY IMAGES Fans of Maker’s Mark whiskey have a message for the company that has brought them their favorite bourbon in trademark red-wax-sealed bottles […] -
![An attempt at “real-time” and topical response to Volkswagen’s “racist” Super Bowl Ad controversy. In the wake of recent press coverage on the use of Jamaican accents in advertising, the […]](http://bartender.fallonhotdish.com/files/2013/02/0-115x115.jpg "Red Stripe Hooray Big Game “Officials”")
Red Stripe Hooray Big Game “Officials”
Posted on February 6, 2013 | No CommentsAn attempt at “real-time” and topical response to Volkswagen’s “racist” Super Bowl Ad controversy. In the wake of recent press coverage on the use of Jamaican accents in advertising, the […] -
![Digiday notes: All brands are trying to find their own ways in social media. For those in regulated industries, however, it can be a tougher journey. Take the alcohol industry, […]](http://bartender.fallonhotdish.com/files/2013/01/imgres1-115x115.jpeg "Jack Daniel’s Social Challenges")
Jack Daniel’s Social Challenges
Posted on January 24, 2013 | No CommentsDigiday notes: All brands are trying to find their own ways in social media. For those in regulated industries, however, it can be a tougher journey. Take the alcohol industry, […] -
![Brown-Forman’s Tuaca Changes Media Strategy in Face of Tough Competition Rooted in the Italian Renaissance, vanilla-citrus liqueur brand Tuaca did not make its way to the U.S. until centuries later, […]](http://bartender.fallonhotdish.com/files/2013/01/Tuaca-new-bottle-80x115.jpeg "Centuries-Old Liqueur Seeks New Renaissance From TV Ads")
Centuries-Old Liqueur Seeks New Renaissance From TV Ads
Posted on January 16, 2013 | No CommentsBrown-Forman’s Tuaca Changes Media Strategy in Face of Tough Competition Rooted in the Italian Renaissance, vanilla-citrus liqueur brand Tuaca did not make its way to the U.S. until centuries later, […] -
![The Ciroc approach is to provide entertainment to differentiate its brand in a crowded category. It wants to be synonymous with hip nightlife trends. That means enlisting “tastemakers” like DJs. […]](http://bartender.fallonhotdish.com/files/2013/01/imgres-115x115.jpeg "Why Content is King for Ciroc Vodka")
Why Content is King for Ciroc Vodka
Posted on January 15, 2013 | No CommentsThe Ciroc approach is to provide entertainment to differentiate its brand in a crowded category. It wants to be synonymous with hip nightlife trends. That means enlisting “tastemakers” like DJs. […] -
![HuffPo notes: First there was the HAPIfork, a smart fork that tells users when they may be overeating. Now, alcohol drinkers have their own resource that tracks when they may have […]](http://bartender.fallonhotdish.com/files/2013/01/393309657_200-115x115.jpg "LED Ice Cubes Detect Alcohol, Tell You When To Stop Drinking [VIDEO]")
LED Ice Cubes Detect Alcohol, Tell You When To Stop Drinking [VIDEO]
Posted on January 13, 2013 | No CommentsHuffPo notes: First there was the HAPIfork, a smart fork that tells users when they may be overeating. Now, alcohol drinkers have their own resource that tracks when they may have […]