Choose your tequila carefully, or else.

via Minneapolis Egotist

Hornito’s Tequila wanted to raise brand awareness and drive home their brand promise that they’re liquor is “Not Just Any Tequila.” In the spot, the agency La Comunidad Miami highlighted the biggest barrier every tequila brand faces which is battling the common response to bartender’s when asked which brand, “It doesn’t matter, any tequila.” They did this simply by turning the question on its head and asking “what if that was the response for other parts of these consumers’ lives?”

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Read more at http://www.themplsegotist.com/news/national/2013/july/18/choose-your-tequila-carefully-or-else?utm_source=dlvr.it&utm_medium=twitter#HceHJTSMsdLqlXlA.99

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