Heineken Offering Valentine’s Day Restaurant Reservations Via Twitter

Finding a unique way to talk about Valentine’s Day in social can be tough, especially for beer brands who typically have audiences that are made up of more men than women. But this year, Heineken took a chance with a hashtag campaign… The beer brand acted as “the wingman” for many-a-man who may have forgotten to make Valentine’s reservations for their dates this year.

Followers could send in a last-minute tweet to the brand for the chance to get a reservation from the brewer.

Well played, Heineken.

“Because getting a dinner reservation for Valentine’s Day could take a miracle. Or one simple tweet.”

Check out the full article here.

About Felicia Johnson