Red Stripe Hooray Big Game “Officials”

An attempt at “real-time” and topical response to Volkswagen’s “racist” Super Bowl Ad controversy.

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In the wake of recent press coverage on the use of Jamaican accents in advertising, the authentic Jamaican Beer Brand Red Stripe in keeping with its reputation for spreading positivity and making others happy has decided to weigh in with its “official” take on the subject:

“Red Stripe understands there has been a lot of conversation around the use of Jamaican accents in recent TV commercials.  As the icon of Jamaican culture, we are happy to make our own ‘official’ call on the subject and say, ‘HOORAY COMMERCIAL!'”

Red Stripe, like Jamaican culture itself, is all about spreading positivity and happiness. “Big up” to all those who share our belief in inspiring optimism in celebration of the Big Game. Red Stripe will be sharing other “official” calls throughout the game and during halftime on Twitter, Facebook and YouTube. Stay tuned for more fun from everyone’s favorite Jamaican lager. Hooray Red Stripe!

Red Stripe reminds everyone to always drink responsibly.

For a sneak preview of Red Stripe’s “official” call to be shown on Sunday, click here: http://youtu.be/1g-MMdwBBZw

www.facebook.com/RedStripe
www.youtube.com/RedStripeBeer
www.twitter.com/RedStripe

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Some other Red Stripe Hoorays on 2012

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