Kraken Rum… ‘Dead As We Know It?’

In order to promote their black spiced rum, Kraken has been doing some digital pushes with YouTube videos and a microsite. Although they seem to be pushing to do more digital advertising, it also looks like they are one-upping “traditional” advertising with billboards that will make you look twice.

Chicago Billboard:

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YouTube Preview Image

Check out the full AdWeek article here.

Check out the microsite here.

Also, YouTube.

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