Alcohol brands agree social media self-regulatory guidelines – Brand Republic News

The European Forum for Responsible Drinking has formed a partnership with the Distilled Spirits Council of the US to devise a set of self-regulatory guidelines for advertising on social-media sites.

The guidelines include restricting Facebook users aged under 18 from accessing official alcohol brand pages, and a commitment to remove inappropriate user-generated content from brand pages on Facebook with 48 hours.

Other agreed measures include a pledge to place advertising on non-branded channels only where at least 70% of viewers are over 18, and linking ads to responsible-drinking messages.

Diageo announced a multimillion-pound ad deal with Facebook this week, while Bacardi is understood to be shifting 90% of its digital spend to Facebook initiatives.

 

In the UK, lobbying groups have accused drinks brands of targeting young consumers through social media.

 

via Alcohol brands agree social media self-regulatory guidelines – Brand Republic News.

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