Patron Heiress Drives the Racecars

McG previously posted a note about Patron Racing, but noticed the name of their key driver, DeJorias and wondered if she is the daughter of John Paul DeJorias, Patron’s founder. And she is…

In an era when daddy’s deep pockets, combined with a smile, long legs and a runway physique constitutes a “career,” Alexis DeJoria offers a refreshing change of pace.

The heiress daughter to the John Paul Mitchell hair care empire is camped out this weekend at the Summit Racing Equipment Nationals for her first visit to Norwalk’s Summit Motorsports Park. She is racing a Top Alcohol Funny Car, instead of walking a red carpet, cutting her own path in a male-dominated sport instead of living off daddy’s name.

“I don’t get it,” DeJoria said of the world where some women are making a career out of showing up at premieres and award shows, frequenting trendy night spots, and “reality” shows of the rich being rich.

“I love going to those events with my dad. I love wearing a dress and heels. But I don’t get caught up in the facade. I don’t understand that whole arena. Where is your self-worth?”

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