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Recent Posts
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Malibu mixes mobile, social to fuel summer campaign.
*Felicia’s commentary– this is an interesting case for mobile and social in regards to spirits brands. The moral of the story is… be succinct, and don’t give the user too […]
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Stella Artois Seeks the Perfect Pour in 9 Steps
Pouring a craft beer shouldn’t be habit. It should be ritual. This sexy, yet overtly quirky, step-by-step video teaches bartenders how to pour the perfect Stella. Conversely, there is a […]
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Heineken Ignite concept imagines a future of interactive, LED-laden beer bottles
By Donald Melanson posted Apr 10th, 2013 at 12:58 PM It’s not the first time Heineken has found itself at the intersection of beer and technology, but the Dutch brewer’s latest effort has resulted in a first of […]
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Why Your Heineken Bottle Now Has A Long Neck
Brewers Use Packaging Updates in Latest Marketing Ploy By: E.J. Schultz Published: March 08, 2013 Heineken is putting something new in the hands of its Man of the World: an […]
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Anheuser-Busch mocks alcohol content claims
(Photo: AP Photo/Anheuser-Busch InBev) By Evann Gastaldo, Newser Staff12p.m. EST March 4, 2013 Anheuser-Busch is having a bit of fun with the class-action lawsuits accusing it of watering down its […]
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Jack Daniels Newest Spot
See Jack Daniel’s newest spot “Legend”: “From Sinatra to country, rock, punk and metal, one name has been there through it all.”