![http://www.buzzfeed.com/h2/fbsp/bacardi/cocktails-that-have-unexpected-histories Click the link to check out what Bacardi did as a BuzzFeed partner. It’s in line with their current ad campaign & commercials that tell the story of the […]](http://bartender.fallonhotdish.com/files/2013/07/enhanced-buzz-24875-1373560532-4-600x250.jpeg "Bacardi Partners With BuzzFeed for a List of The History of Cocktails")
![via Minneapolis Egotist Hornito’s Tequila wanted to raise brand awareness and drive home their brand promise that they’re liquor is “Not Just Any Tequila.” In the spot, the agency La Comunidad Miami highlighted […]](http://bartender.fallonhotdish.com/files/2013/07/Screen-Shot-2013-07-18-at-12.56.36-PM-640x250.png "Choose your tequila carefully, or else.")
![At a Bar? Captain Morgan Suggests a Captain and Ginger By: John McDermott Published: July 16, 2013 Foursquare has started rolling out post check-in ads — ads served to users immediately […]](http://bartender.fallonhotdish.com/files/2013/07/Captain_morgan_foursquare_2-195x110.png "Captain Morgan Starts Targeting Ads At Foursquare Check-Ins")
![*Felicia’s commentary– this is an interesting case for mobile and social in regards to spirits brands. The moral of the story is… be succinct, and don’t give the user too […]](http://bartender.fallonhotdish.com/files/2013/07/17681-185x110.jpg "Malibu mixes mobile, social to fuel summer campaign.")
![Article from TechCrunch by John Biggs Tired of your friends texting on their phones while they should be getting schnockered? This clever hack is called the Offline Glass and it’s […]](http://bartender.fallonhotdish.com/files/2013/06/offline-glass-3-195x110.jpg "The Offline Glass Ensures You Talk, Not Text, at the Bar.")
![Pouring a craft beer shouldn’t be habit. It should be ritual. This sexy, yet overtly quirky, step-by-step video teaches bartenders how to pour the perfect Stella. Conversely, there is a […]](http://bartender.fallonhotdish.com/files/2013/04/Screen-Shot-2013-04-17-at-9.52.29-AM-195x110.png "Stella Artois Seeks the Perfect Pour in 9 Steps")
![By Donald Melanson posted Apr 10th, 2013 at 12:58 PM It’s not the first time Heineken has found itself at the intersection of beer and technology, but the Dutch brewer’s latest effort has resulted in a first of […]](http://bartender.fallonhotdish.com/files/2013/04/heineken-ignite-concept-imagines-a-future-of-interactive-led-la-195x110.jpeg "Heineken Ignite concept imagines a future of interactive, LED-laden beer bottles")
![BY: LYDIA DISHMAN Launched at SXSWi, “Mixhibit” is the latest social filmmaking tool for people looking to remember the good times. Smirnoff Vodka wants to make you the star of your […]](http://bartender.fallonhotdish.com/files/2013/03/Screen-Shot-2013-03-18-at-2.30.19-PM-195x110.png "Smirnoff Vodka’s “Mixhibit” App Mixes Social Utility w/ Branding")
![Brewers Use Packaging Updates in Latest Marketing Ploy By: E.J. Schultz Published: March 08, 2013 Heineken is putting something new in the hands of its Man of the World: an […]](http://bartender.fallonhotdish.com/files/2013/03/Screen-Shot-2013-03-08-at-7.54.06-AM-195x110.png "Why Your Heineken Bottle Now Has A Long Neck")
![(Photo: AP Photo/Anheuser-Busch InBev) By Evann Gastaldo, Newser Staff12p.m. EST March 4, 2013 Anheuser-Busch is having a bit of fun with the class-action lawsuits accusing it of watering down its […]](http://bartender.fallonhotdish.com/files/2013/03/Screen-Shot-2013-03-05-at-2.37.15-PM-195x110.png "Anheuser-Busch mocks alcohol content claims")
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![Would you be willing to abandon your flight plans to take a free trip to a mysterious location? For most travelers, the answer seems to be no. In its latest […]](http://bartender.fallonhotdish.com/files/2013/07/Screen-Shot-2013-07-25-at-9.42.27-AM-640x250.png "Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location")
Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location
Would you be willing to abandon your flight plans to take a free trip to a mysterious location? For most travelers, the answer seems to be no. In its latest […]
Recent Posts
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Captain Morgan Starts Targeting Ads At Foursquare Check-Ins
At a Bar? Captain Morgan Suggests a Captain and Ginger By: John McDermott Published: July 16, 2013 Foursquare has started rolling out post check-in ads — ads served to users immediately […]
-
Malibu mixes mobile, social to fuel summer campaign.
*Felicia’s commentary– this is an interesting case for mobile and social in regards to spirits brands. The moral of the story is… be succinct, and don’t give the user too […]
-
The Offline Glass Ensures You Talk, Not Text, at the Bar.
Article from TechCrunch by John Biggs Tired of your friends texting on their phones while they should be getting schnockered? This clever hack is called the Offline Glass and it’s […]
-
Stella Artois Seeks the Perfect Pour in 9 Steps
Pouring a craft beer shouldn’t be habit. It should be ritual. This sexy, yet overtly quirky, step-by-step video teaches bartenders how to pour the perfect Stella. Conversely, there is a […]
-
Heineken Ignite concept imagines a future of interactive, LED-laden beer bottles
By Donald Melanson posted Apr 10th, 2013 at 12:58 PM It’s not the first time Heineken has found itself at the intersection of beer and technology, but the Dutch brewer’s latest effort has resulted in a first of […]
-
Smirnoff Vodka’s “Mixhibit” App Mixes Social Utility w/ Branding
BY: LYDIA DISHMAN Launched at SXSWi, “Mixhibit” is the latest social filmmaking tool for people looking to remember the good times. Smirnoff Vodka wants to make you the star of your […]
-
Why Your Heineken Bottle Now Has A Long Neck
Brewers Use Packaging Updates in Latest Marketing Ploy By: E.J. Schultz Published: March 08, 2013 Heineken is putting something new in the hands of its Man of the World: an […]
-
Anheuser-Busch mocks alcohol content claims
(Photo: AP Photo/Anheuser-Busch InBev) By Evann Gastaldo, Newser Staff12p.m. EST March 4, 2013 Anheuser-Busch is having a bit of fun with the class-action lawsuits accusing it of watering down its […]
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Jack Daniels Newest Spot
See Jack Daniel’s newest spot “Legend”: “From Sinatra to country, rock, punk and metal, one name has been there through it all.”